The Power (Dis)PlAY?
Team in black draw more penalties article written caught my attention,
especially since I am not a big hockey fan. This article explains the hidden
psychological factors that play a role in penalties. Gregory Webster has found
that “teams that wear black jerseys were penalized significantly more than
teams wearing other colored jerseys”. It is not clear what has been driving the
link between darker jerseys and penalties increases; however there could be a
handful of explanations. One possibility is that players wearing darker colored
jerseys are more visible on the ice than player wearing white. This allows the
referees a better chance to spot fouls. Wearing darker color jerseys may also
make teams more aggressive, which lands them in the penalty box more often.
Lastly, teams also wearing darker colors could be victim to bias toward the
referees. Webster stated that “there is this very strong cultural
association that comes through in how we think about colors in terms of white
being associated with good and black with bad.” This comment was interesting
because of psychology and how it works. I would have never believed that the
associations from a long time ago could be shown here time and time again.
Whenever we think something is over, the development of cognitive bias tends to
remind us of how things use to be.
In the Science of Persuasion, Chialdini explains the factors that
influence us to say yes. The factors include reciprocity, scarcity, authority,
consistency, liking and consensus. Reciprocity is the obligation to give back
to other when you receive service. For example, if a friend invites you to a
party, it is only right that you return that gesture and invite them to your
party. The key to using reciprocity is to be the first to give and to make that
what you give is personalized and unexpected. Scarcity is the second factor
that influences us to say yes. In scarcity, people tend to want more of those
things there are less of. I found that this factor relates more to me
especially in sales. People want more of scarce resources. People want to know
the benefits and what is unique about product that we are selling and what they
will lose if something happens to the product. Third, authority, people will
follow credible and knowledgeable experts. It is important to signal to others
what makes you an authority figure before you make your influence attempt.
Fourth, Consistency is activated by looking for and asking for commitments that
can be made. Fifth, liking, we like people who are similar to us, who pays us
compliments, and people who cooperate with us. Lastly, consensus, people will
look to the actions of others to determine their own.
This week’s material was very rewarding and helped to open my eyes
to different concepts of power, conflict and negotiation. Chaildini has showed
me a unique approach to persuade others in sales. In all of
the positions I have obtained in my career, I have never enjoyed
the conflict part of working in a team. I was usually the one who blew
everything off or gave them what they wanted to avoid it. However, looking at
the bigger picture and what can be learned from the outcome helps me to
understand the benefits of working with others. I am excited for next week’s
materials and I am looking forward to applying what I have learned thus far to
my everyday life.
Citations:
Cialdini, R. C. (2012, November 26). Science Of Persuasion. YouTube. Retrieved July 23, 2014, from https://www.youtube.com/watch?v=cFdCzN7RYbw
Linda, B. (2011, November 11). "Women Don't Ask" w/L Babcock, S Laschever, B-L Switzen on The Woman's Connection®. YouTube. Retrieved July 23, 2014, from https://www.youtube.com/watch?v=RcZn7zYGrp8
Muse, T. (2012, February 26). Why Women Don't Negotiate (and What We Can Do About It). Forbes. Retrieved July 23, 2014, from http://www.forbes.com/sites/dailymuse/2012/02/26/why-women-dont-negotiate-and-what-we-can-do-about-it/
Vedantam, S. (2012, April 26). Power (Dis)Play? Teams In Black Draw More Penalties. NPR. Retrieved July 23, 2014, from http://www.npr.org/2012/04/26/151383136/power-dis-play-teams-in-black-draw-more-penalties
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